WTF Is Platform as a Product?

19 November

Companies are going full speed ahead into treating their platforms as products. But WTF does that mean? WTF are the advantages? And how the f*&k do we go from where we are to where we need to be? 

This 90-minute WhatTheF*&kinar offers insight and info that’s taken years to develop and streamline. 


We explored two different but related concepts that many companies are using together. We’ve got Matthew Skelton, co-author of the acclaimed book, Team Topologies (the Amazon 4.6/5 star rating agrees).

And we’ve also got Jamie Dobson, our CEO, who shared excerpts and concepts from his book Cloud Native Transformation. The book, published early this year by O’Reilly Media,  distills six years of experience in how companies successfully become Cloud Native— and the f*&k ups they’re likely to face as they begin to adopt ‘platform as a product’.

What will you learn?

Our favourite part! By the end of the video, you will be able to contribute to ‘platform as product’ watercooler chats. You will understand what it is and what is needed to get there, learning from examples at companies like Adidas and Uswitch. From risk-reduction patterns, such as Options and Hedges, to the Thinnest Viable Platform, you should understand what to aim for and how to get there.

Who should watch?

  • Execs who are expected to work magic; who need to reduce costs as well as Time to Value for their digital products—especially during COVID-19.

  • Team leads who have to reconsider how they organise their work.

Meet our speakers:

Matthew Skelton, co-author of Team Topologies: Organising Business and Technology Teams for Fast Flow. Head of Consulting at Conflux, he specialises in Continuous Delivery, operability and organisation dynamics for software in manufacturing, e-commerce, and online services, including cloud, IoT, and embedded software. Recognised by TechBeacon in 2018 and 2019 as one of the top 100 people to follow in DevOps, Matthew curates the well-known DevOps topologies patterns at and is co-author of the books Continuous Delivery with Windows and .NET (O’Reilly, 2016) and Team Guide to Software Operability (Skelton Thatcher Publications, 2016), along with several key reports on SRE. He is also founder at Conflux Books, which publishes books for technologists by technologists

Jamie Dobson, co-founder and CEO of Container Solutions, a professional services company that specialises in Cloud Native transformation. With clients like Shell, Jamie-3Adidas, and other large enterprises, CS helps organisations navigate not only technology solutions but also adapt their internal culture and set business strategy. Jamie is the co-author of the new book Cloud Native Transformation: Practical Patterns for Innovation, (O'Reilly Media, 2020). A veteran software engineer, he specialises in leadership and organisational strategy, and is a frequent presenter at conferences.


Download a case study about Bell Mobility, to learn how proofs of concept helped it make decisions about its tech.

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