WTF is Platform as a Product

19 November

14:15 CET (90 minutes)

This event is remote

Companies are taking advantage of platforms as products. But what do they look like? What advantages do they give us? And importantly, how do we go from where we are to where we need to be?

20_09_28_WTF_Webinar_1@2x (2)

In this webinar, we will discuss two sets of different but related concepts that many companies are using together. The first set of concepts come from the renowned work of Matthew Skelton, co-author of the best-selling book, Team Topologies.

The second set of concepts come from Jamie’s book, Cloud Native Transformation Patterns, a book that distills six years of how companies successfully become Cloud Native and the traps they are likely to face as they begin to adopt “platform as a product”.

What Can you Learn?

Participants can not only expect to learn what a platform as a product is but understand what is required to get there. From risk reduction patterns, such as options and hedges, to the Thinnest Viable Platform, participants should understand what to aim for and how to get there.

Who should attend?

  • Executives who need to do more than reduce costs. Who in fact have to shorten the time to value for their digital products, especially during the time of COVID-19.
  • Team leads who will have to reconsider how they organise their work.


  • Introductions, Banter, Industry Gossip.
  • WTF are Cloud Native Transformation Patterns - Getting Ready for Platform as a Product.
  • Q and A
  • WTF is Platform as a Product?
  • Questions / Wrap Up / Book Giveaway

WTF is Platform as a Product?

Savvy organisations are discovering the value of treating their internal platforms as products. But what does it mean to treat a “platform as a product”? What benefits does this give, and why would an organisation adopt this approach?

In this talk, Matthew Skelton, co-author of the book Team Topologies, explains why the platform-as-product approach can be a game-changer for organisations building and running software-enabled products and services. Using ideas & patterns from Team Topologies - including Thinnest Viable Platform, team cognitive load, and the evolutionary team interaction modes - Matthew explains how organisations like Adidas and Uswitch have successfully used the platform-as-product model to accelerate and simplify the delivery of software at scale.

Cloud Native Transformation Patterns

Over the last six years, the team at Container Solutions have been helping companies adopt Cloud Native. In doing so, they created a pattern language. The Cloud Native Transformation pattern language is a systems design approach based on Christopher Alexander’s ground-breaking architectural method of designing buildings based on a modular set of context-specific designs. Each design, a component of the overall system, is easy to explain and understand, as well as reliably replicable and deliverable in the real world. In short, a pattern is an ideal design, articulated according to a uniform template, that addresses a particular need. 

In this talk, we’ll look at some specific Cloud Native patterns, including “platform team”. Importantly, we’ll look at the typical patterns that are involved in transformation and finally some common combinations and how companies can begin to experiment towards them. This is the surest way that companies can succeed with platform as a product. This will set things up nicely for Matt’s talk.

Meet our speakers:

Matthew Skelton, co-author of Team Topologies: organising business and technology teams for fast flow. Head of Consulting at Conflux (, he specialises in Continuous Delivery, operability and organisation dynamics for software in manufacturing, e-commerce, and online services, including cloud, IoT, and embedded software.

Recognised by TechBeacon in 2018 and 2019 as one of the top 100 people to follow in DevOps, Matthew curates the well-known DevOps topologies patterns at and is co-author of the books Continuous Delivery with Windows and .NET (O’Reilly, 2016) and Team Guide to Software Operability (Skelton Thatcher Publications, 2016), along with several key reports on SRE. He is also founder at Conflux Books which publishes books for technologists by technologists

Jamie Dobson, co-founder and CEO of Container Solutions, a professional services company that specialises in Cloud Native transformation. With clients like Shell, Jamie-3Adidas, and other large enterprises, CS helps organisations navigate not only technology solutions but also adapt their internal culture and set business strategy. Jamie is the co-author of the new book Cloud Native Transformation: Practical Patterns for Innovation, published by O’Reilly. A veteran software engineer, he specialises in leadership and organisational strategy, and is a frequent presenter at conferences.